creating content in a cafeYou may have created the greatest ebook or white paper of all time, but if it looks like a thesis paper from 1971—with hard-to-read text, no images, and little if any thought to your reader’s experience, then you may have wasted your time. 

There has never been a better time to be a content creator. We have enough choices that it can be hard to choose which digital tools to use to make our content more enticing, interesting, and easy to consume. We’re lucky to have so many easy-to-use design tools so we can create content without always having to spend the time and budget to hire a designer. 

At the same time, it’s an overwhelming time to be a content consumer. Pictures, posts, ebooks, emails, videos, images, memes, and GIFs all vie for our attention in our virtual spaces. So what does captivate us? What stops us from our zombie scroll through the digital landscape? Is it substance or is it style? To give your content the best chance of standing out, you want both quality content and quality design.

Why Design Matters

Access to tools like Canva, Giphy, Adobe solutions, Google programs, and numerous other apps makes everyone a designer—to an extent. These apps have their limitations, which is why designers aren’t obsolete. Sometimes you just need a professional who can provide a polished design that follows proven principles. Here are some ways a good designer can elevate your content. 

  1. Optimize readability and viewability. A trained designer knows how to capture reader attention, where a reader’s eyes are likely to go, and more. 
  2. Improve the user/customer experience. Just because you like how your content looks doesn’t mean it offers a good viewing or reading experience. If readers expect one thing and get another, they might just leave
    .
  3. Make you look more professional and trustworthy. I’m assuming you are professional and trustworthy, so you would want customers to see that. A haphazard or amature design could make content consumers wonder what else you’re pretending to be good at. 
  4. Maintain brand consistency. A professional designer will help make your company’s identity recognizable.  
  5. Help you be more innovative. It never hurts to have another creative mind with whom you can share ideas.

When to Hire a Professional

Not all content is created equal. Some social media posts, for example, are designed to keep you top of mind but are also meant to be fleeting. There’s no need to overthink the design of most of these kinds of posts. Even attention-getting videos can now be captured at the spur of the moment with just a smartphone and without much artistic direction. However, there are some types of content that are non-negotiable when it comes to design quality. These include:

    • Logos
    • Ebooks
    • Web pages
    • Catalogues
    • Infographics
    • Case studies
    • White papers

If you’re not sure whether a piece of content warrants a professional design, consider its potential ROI and how long you expect prospects to access it. Also, think of the brands you admire then examine some of their content. What does or doesn’t make you want to click? Does it seem refined and well executed? Is it easy to look at and understand? 

If you’ve put a lot of effort into developing quality content, consider taking the extra steps to ensure it looks its best and puts your business in the most favorable light. 

If you have questions about better ways to create content for your company, send us a note here.

 

Content Design

You may have created the greatest ebook or white paper of all time, but if it looks like a thesis paper from 1971—with hard-to-read text, no images, and little if any thought to your reader’s experience, then you may have wasted your time. 

There has never been a better time to be a content creator. We have enough choices that it can be hard to choose which digital tools to use to make our content more enticing, interesting, and easy to consume. We’re lucky to have so many easy-to-use design tools so we can create content without always having to spend the time and budget to hire a designer. 

At the same time, it’s an overwhelming time to be a content consumer. Pictures, posts, ebooks, emails, videos, images, memes, and GIFs all vie for our attention in our virtual spaces. So what does captivate us? What stops us from our zombie scroll through the digital landscape? Is it substance or is it style? To give your content the best chance of standing out, you want both quality content and quality design.

Why Design Matters

Access to tools like Canva, Giphy, Adobe solutions, Google programs, and numerous other apps makes everyone a designer—to an extent. These apps have their limitations, which is why designers aren’t obsolete. Sometimes you just need a professional who can provide a polished design that follows proven principles. Here are some ways a good designer can elevate your content. 

  1. Optimize readability and viewability. A trained designer knows how to capture reader attention, where a reader’s eyes are likely to go, and more. 
  2. Improve the user/customer experience. Just because you like how your content looks doesn’t mean it offers a good viewing or reading experience. If readers expect one thing and get another, they might just leave
    .
  3. Make you look more professional and trustworthy. I’m assuming you are professional and trustworthy, so you would want customers to see that. A haphazard or amature design could make content consumers wonder what else you’re pretending to be good at. 
  4. Maintain brand consistency. A professional designer will help make your company’s identity recognizable.  
  5. Help you be more innovative. It never hurts to have another creative mind with whom you can share ideas.

When to Hire a Professional

Not all content is created equal. Some social media posts, for example, are designed to keep you top of mind but are also meant to be fleeting. There’s no need to overthink the design of most of these kinds of posts. Even attention-getting videos can now be captured at the spur of the moment with just a smartphone and without much artistic direction. However, there are some types of content that are non-negotiable when it comes to design quality. These include:

    • Logos
    • Ebooks
    • Web pages
    • Catalogues
    • Infographics
    • Case studies
    • White papers

If you’re not sure whether a piece of content warrants a professional design, consider its potential ROI and how long you expect prospects to access it. Also, think of the brands you admire then examine some of their content. What does or doesn’t make you want to click? Does it seem refined and well executed? Is it easy to look at and understand? 

If you’ve put a lot of effort into developing quality content, consider taking the extra steps to ensure it looks its best and puts your business in the most favorable light. 

If you have questions about better ways to create content for your company, send us a note here.

 

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