About Us

Susan LaPoint

I’ve spent decades as a writer, editor, publisher, journalist, and content marketer. My first byline was in 3rd grade, when my teacher chose my story to be published in the school newsletter. After that, I was hooked on telling stories. I evolved into a journalist, then an editor, and a magazine publisher. I now use the skills I developed over the years to tell stories about remarkable work and innovation.

Marketers often talk in terms of “brands” and “prospects,” but at the core of any marketing conversation is the fact that both sides of a sale are real people with real stories.

What Clients Are Saying

I’ve worked with Susan for many years. She’s an excellent wordsmith and a master grammarian. If you question whether to use a hyphen or a semi-colon, Susan is the person to ask. She’s reliable, deadline-focused, and fun to work with. I highly recommend!

Jane Johnson

Owner, Pivot Communications

Our Mission

Create content that delivers.
Build trust through storytelling.
Help marketers and business owners develop strategies that work.

Our Values

Integrity in our work and in the way we work with others.
Innovation in seeking better ways to serve our clients.
Creativity based on freedom and curiosity.
Truth uncovered through listening, data, and research.
Passion for learning, creation, and helping others.

How We Help

Have you experienced any of these challenges?

• You need more content than you or your team can create on your own.

• Your content is not resonating with your target audience.

• Your content needs are sporadic.

• You need an industry specialist.

Our Method

We listen to you and your customers. Whether you’re looking to build trust, position yourself as a leader, or generate leads, we help by creating custom plans and content—from ads and social media posts to articles and blog posts to ebooks and white papers.

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